Research project in management, part 1

Faculty: dr hab. Adam Sagan, prof AE

Objectives

The course address the issues in writing doctoral thesis in Management and Economics. The main objective is to provide:

  1. main directions in methodology of management sciences
  2. basic steps in development of research project in management
  3. contemporary qualitative – interpretive approach to problem solving

Course organization and administration

The course is organized in one, 10-hours- session that deal with main contemporary problems in the area of methodology of social and managerial research

The session will combine the lecture with class discussion.

Required texts/readings

50% of the readings should be devoted to contemporary research in the field described in the doctoral course title

  1. Bagozzi R.P. A Prospectus for Theory Construction in Marketing," Journal of Marketing, 1984/48 s, 11-29.
  2. Bollen, K. Latent Variables in Psychology and Social Sciences, Annual Review of Psychology, 2002/53 s. 605-634
  3. Borsoom, D., G.J. Mellenbergh, J. van Heerden, The Theoretical Status of Latent Variables, Psychological Review 2003/2, s.203-219
  4. Calder, B., L. W. Phillips, A.M. Tybout, Designing Research for Application
  5. Edwards, J. R. Multidimensional Constructs in Organizational Behavior Research. An Integrative Analytical Framework, Organizational Research Methods, April 2001
  6. Eric J. Arnould and Melanie Wallendorf (1994), "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation," Journal of Marketing Research, Vol XXXI (November), 484-504.
  7. Jackson, K. M. W. Trochim Concept mapping as an alternative approach for the analysis of open-ended survey responses, Organizational Research Methods; Oct 2002; 5, 4, s.307, Journal of Consumer Research; Sep 1981; 8, 2; pg. 197
  8. Ryan, G. W. H. R., Bernard, Data Management and Analysis Methods, w: Handbook of Qualitative Research, ed. N., Denzin, Y. Lincoln Sage 2000

Course Requirements and evaluation

  1. Adequate preparation for, attendance and participation in the session.
  2. Final exam

Course schedule (10 hours)

Lecture 1

Duration: 2 hours
Literature/readings: R. P. Bagozzi (1984), "A Prospectus for Theory Construction in Marketing," Journal of Marketing, 48 (Winter), 11-29.

Lecture 2

Duration: 2 hours
Literature/readings: B. Calder, L. W. Phillips, A.M. Tybout, Designing Research for Application, Journal of Consumer Research; Sep 1981; 8, 2; pg. 197

Lecture 3

Duration: 2 hours
Literature/readings:

  1. D. Borsoom, G.J. Mellenbergh, J. van Heerden, The Theoretical Status of Latent Variables, Psychological Review 2003/2, s.203-219
  2. J. R. Edwards, Multidimensional Constructs in Organizational Behavior Research. An Integrative Analytical Framework, Organizational Research Methods, April 2001
  3. K. Bollen, Latent Variables in Psychology and Social Sciences, Annual Review of Psychology, 2002/53 s. 605-634

Lecture 4

Duration: 2 hours
Literature/readings: Eric J. Arnould and Melanie Wallendorf (1994), "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation", Journal of Marketing Research, Vol XXXI (November), 484-504.

Lecture 5

Duration: 2 hours
Literature/readings:

  1. K. M Jackson, W. M.K Trochim Concept mapping as an alternative approach for the analysis of open-ended survey responses, Organizational Research Methods; Oct 2002; 5, 4, s.307
  2. G. W. Ryan, H. R., Bernard, Data Management and Analysis Methods, w: Handbook of Qualitative Research, ed. N., Denzin, Y. Lincoln Sage 2000

Total: 10 hours

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