Quantitative methods in management research, part 1

Faculty: dr Aleksandra Szpulak, Department of Economic Analysis and Forecasting

Objectives

Main purpose is to show the way of hypothesis testing using basic quantitative methods accessible in MS Excel. After this course Student should be able to:

Course organization and administration

Course is divided into two sessions (4 an 6 hours). Students will work with the computers. Each session will be organized in the following order:

  1. description of the test/method: overall idea and principal assumptions
  2. indicating typical hypothesis,
  3. solving the examples using MS Excel

Required texts/readings

(50% of the readings should be devoted to contemporary research in the field described in the doctoral course title)

  1. Aaker D. A., Carman J. M., Jacobson R.: Modeling Advertising – Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands. In.: Journal of Marketing Research. Vol. XIX, February 1982, pp. 116 – 125
  2. Aharony J., Jones C. P., Swary I.: An Analysis of Risk and Return Characteristics of Corporate Bankruptcy Using Capital Market Data. In.: The Journal of Finance. Vol. XXXV, No. 4, September 1980, pp. 101 – 116
  3. Ball R., Brown P.: An Empirical Evaluation of Accounting Income Numbers. In.: Journal of Accounting Research, Autumn 1968, pp. 159 – 178
  4. Baumann C., Burton S., Ellott G.: Determinants of Customer Loyalty and Share of Wallet in Retail Banking. In.: Journal of Financial Service Marketing, Vol. 9, No. 3, 2005, pp. 231 – 248
  5. Botosan C. A.: Disclosure Level and the Cost of Equity Capital. In.: The Accounting Review. Vol. 72, No. 3, July 1997, pp. 323 – 349
  6. Burdick R. K.: Statement of Hypotheses in the Analysis of Variance. In.: Journal of Marketing Research. Vol. XX, August 1983, pp. 320 – 324
  7. Gensch D., Shaman P.: Models of Competitive Television Ratings. In.: Journal of Marketing Research. Vol. XVII, August 1980, pp. 307 – 315
  8. Hamada R., Patell J. M., Staelin R., Wecker W. E.: The Role of Statistics in Accounting, Marketing, Finance and Production. In.: Journal of Business and Economic Statistics. Vol. 6, No. 2., April 1988, pp. 261 – 272
  9. Hirschberg J., Lu L., Lye J.: Descriptive Methods for Cross – Section Data. In.: The Australian Economic Review. Vol. 38, No. 3, 2005, pp. 333 – 350
  10. Lawrence S. R.: The Application of Analysis of Variance to Interfirm Comparison Ratios. In.: Journal of Business & Accounting. Vol. 9, No. 4, 1982, pp. 523 – 530
  11. Mansfield E., Rapoport J.: The Costs of Industrial Product Innovations. In.: Management Science. Vol. 21, No. 12, August 1975, pp. 1380 – 1386
  12. Melnick E. L., Shoaf F. R.: Multiple Regression Equals Analysis of Variance. In.: Journal of Advertising Research. Vol. 17, No. 3, June 1977, pp. 27 – 31
  13. Pont M., McQuilken L.: An Empirical Investigation of Customer Satisfaction and Loyalty Across Two Divergent Bank Segments. In.: Journal of Financial Services Marketing. Vol. 9, No. 4, Jun 2005, pp.344 – 359
  14. Sawyer A., Perer P.: The Significance of Statistical Significance Tests in Marketing Research. In.: Journal of Marketing Research. Vol. XX, May 1983, pp. 122 – 133

Course Requirements and evaluation:

  1. attendance at the sessions and participation in discussion
  2. test

Course schedule (10 hours)

Lecture 1

Duration: 2 hours

Literature/readings:

  1. Hirschberg J., Lu L., Lye J.: Descriptive Methods for Cross – Section Data. In.: The Australian Economic Review. Vol. 38, No. 3, 2005, pp. 333 – 350

Lecture 2

Duration: 2 hours

Literature/readings:

  1. Burdick R. K.: Statement of Hypotheses in the Analysis of Variance. In.: Journal of Marketing Research. Vol. XX, August 1983, pp. 320 – 324
  2. Pont M., McQuilken L.: An Empirical Investigation of Customer Satisfaction and Loyalty Across Two Divergent Bank Segments. In.: Journal of Financial Services Marketing. Vol. 9, No. 4, Jun 2005, pp.344 – 359
  3. Lawrence S. R.: The Application of Analysis of Variance to Interfirm Comparison Ratios. In.: Journal of Business & Accounting. Vol. 9, No. 4, 1982, pp. 523 – 530

Lecture 3

Duration: 2 hours

Literature/readings:

  1. Melnick E. L., Shoaf F. R.: Multiple Regression Equals Analysis of Variance. In.: Journal of Advertising Research. Vol. 17, No. 3, June 1977, pp. 27 – 31
  2. Ball R., Brown P.: An Empirical Evaluation of Accounting Income Numbers. In.: Journal of Accounting Research, Autumn 1968, pp. 159 – 178
  3. Baumann C., Burton S., Ellott G.: Determinants of Customer Loyalty and Share of Wallet in Retail Banking. In.: Journal of Financial Service Marketing, Vol. 9, No. 3, 2005, pp. 231 – 248
  4. Botosan C. A.: Disclosure Level and the Cost of Equity Capital. In.: The Accounting Review. Vol. 72, No. 3, July 1997, pp. 323 – 349
  5. Mansfield E., Rapoport J.: The Costs of Industrial Product Innovations. In.: Management Science. Vol. 21, No. 12, August 1975, pp. 1380 – 1386

Lecture 4

Duration: 2 hours

Literature/readings:

  1. Melnick E. L., Shoaf F. R.: Multiple Regression Equals Analysis of Variance. In.: Journal of Advertising Research. Vol. 17, No. 3, June 1977, pp. 27 – 31
  2. Ball R., Brown P.: An Empirical Evaluation of Accounting Income Numbers. In.: Journal of Accounting Research, Autumn 1968, pp. 159 – 178
  3. Baumann C., Burton S., Ellott G.: Determinants of Customer Loyalty and Share of Wallet in Retail Banking. In.: Journal of Financial Service Marketing, Vol. 9, No. 3, 2005, pp. 231 – 248
  4. Botosan C. A.: Disclosure Level and the Cost of Equity Capital. In.: The Accounting Review. Vol. 72, No. 3, July 1997, pp. 323 – 349
  5. Mansfield E., Rapoport J.: The Costs of Industrial Product Innovations. In.: Management Science. Vol. 21, No. 12, August 1975, pp. 1380 – 1386

Lecture 5

Duration: 2 hours

Literature/readings:

  1. Aaker D. A., Carman J. M., Jacobson R.: Modeling Advertising – Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands. In.: Journal of Marketing Research. Vol. XIX, February 1982, pp. 116 – 125
  2. Aharony J., Jones C. P., Swary I.: An Analysis of Risk and Return Characteristics of Corporate Bankruptcy Using Capital Market Data. In.: The Journal of Finance. Vol. XXXV, No. 4, September 1980, pp. 101 – 116
  3. Gensch D., Shaman P.: Models of Competitive Television Ratings. In.: Journal of Marketing Research. Vol. XVII, August 1980, pp. 307 – 315

Total: 10 hours

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